Mobile applications for Android and iOS Birmingham

Mobile applications are usually elaborate projects that require advanced programming knowledge. Below we have introduced a list of three basic aspects, which are worth paying attention to while planning, valuing and implementing a project of mobile application.

Creating specifications (brief) for mobile applications is a key factor that requires special attention. Specification is a document which contains detailed information about the application, such as the goal of the application, description of a target group, work agenda, etc. A good brief of mobile application allows for proper orgranisation of work and avoiding part of changes and issues yet at the stage of planning. The specification also allows for establishing costs and lead time of the project.

On the basis of type of the application, its destination and budget, we suggest what type of technology we assume as the most convenient for the project. The most important aspects are efficiency, functionality, flexibility, scalability and the ability of development. To avoid problems with update and expansion in the following years, in most cases we suggest using well-known solutions, such as Vue.js, React.js, Laravel, Django, TensorFlow, Keras, PyTorch.

The final loading time of an application is predominantly influenced by: the efficiency of the application itself and the available resources of IT infrastructure (i.e. server computing power). When the application itself fails and generates a heavy load on the infrastructure through many non-optimized processes, we can increase its resources - however this is only a "symptom treatment". In the long term, this solution can be detrimental to your business. With heavy traffic, the cost of maintaining a powerful server unit will be huge. Therefore, it is important to properly design the application's architecture and optimise the code that is responsible for data handling.

We prefer the Scrum / Agile method in creating mobile and web apps. When it is used properly it facilitates relatively fast and flexible completion of the project. Generally, it consists of collecting a list of functions of the web or mobile application, determining their priority and joining the work, which is divided into so-called "sprints". Each "sprint" usually lasts from 1 to 4 weeks and creates subsequent functionalities available for users. After each sprint, the client and the team of programmers discuss the changes and establish new purposes and their priorities.

After publishing the live version of the mobile application, we want them to reach as many users as possible. Suitable advertisements can help you to reach your target audience. You can promote your application by creating the advert in the app store, like Google Play or AppStore, create an advertising campaign in social media or promote the application on other marketing channels, such as YouTube or a website. Remember that effective advertisement is the one that is suited to the target audience, their needs and preferences.