Potential of mobile applications in business
Users’ engagement
Data from the Digital 2024 report, the number of unique mobile phone users has reached 5.61 billion, representing 69.4% of the global population.
POPULARITY OF APPLICATIONS FOR ANDROID AND iOS
In 2023, global app downloads remained steady at 257 billion, marking just a 1% increase from the previous year. However, despite this modest growth, in-app revenue surged by 16%, rising from $45.2 billion in 2023 to nearly $52.4 billion in 2024.
