Potential of mobile applications in business
Users’ engagement
Data from the Digital 2022report states that a typical user spends about 4h 48 minutes on mobile devices, from which 92,5% of this time is devoted to using mobile applications. Just in 2021 the time of using mobile devices was 37 minutes shorter in comparison with 2022.
POPULARITY OF APPLICATIONS FOR ANDROID AND iOS
In 2021 users of mobile devices installed applications 230 billion times. It is 5,5% more than in 2020. Currently on the market of operative systems for mobile devices lead Android 70,74% and iOS 28,54%. Besides the tremendous difference, income generated by iOS users doesn’t differ much from this generated by Android users. The other operative systems note ~1% income