What does IT support for ecommerce involve?
The ecommerce industry is rapidly evolving, and as a result, online stores are constantly being developed to provide customers with an ever-improving online shopping experience. The scope of possibilities for the development of an online store is infinite. To effectively compete in the world of ecommerce, it is extremely important to ensure an attractive graphic design that aligns with the latest UX trends and functionalities that will facilitate and expedite the purchasing process. However, the most crucial role is played by security, smooth operation, and the absence of performance issues. All of this is covered by IT support for an online store, which is a key element of ecommerce success. In the article below, we describe what programming support for ecommerce entails, what services are included, and whether every online store needs IT support.
1. Ecommerce IT support - The foundation of smooth online store operation
An online store represents your company on the web 24/7. At any moment, a potential customer interested in your offerings can visit your store. The first impression a customer forms about your online store is of utmost importance and is made in just a few seconds. If the online store loads too slowly or generates errors, the chances of the customer leaving without making a purchase are very high. However, if a customer can easily and quickly shop and complete a transaction, the likelihood of increasing sales rises. Therefore, ensuring the smooth operation of your online store is exceptionally important. With technical support for your ecommerce, you can be confident that in the event of sudden updates or an online store malfunction, a technical team will intervene promptly to restore your online store to smooth operation. Additionally, programming support includes actions aimed at code optimisation, advice on selecting the appropriate server infrastructure, and potential assistance with their configuration, among other actions aimed at improving the performance of the online store.
Keep in mind that for key marketing initiatives that can significantly increase traffic to your store (such as Black Friday promotions or influencer advertising), it's important to implement temporary monitoring of your online store. This way, in case of technical issues during high traffic periods on your online store, you won't lose customers while also burning through your advertising budget
2. Ecommerce programming support and security in an online store
Speed of an online store is not everything. In addition, you need to build customer trust so that they don't hesitate to provide you with their personal information or make payments through the store. One of the responsibilities of technical support is the implementation of appropriate security measures and updates to ensure the required level of security for the online store.
3. Online store IT support and UX changes
Another aspect that has a tremendous impact on the operation and growth of an online store is the appropriate UX (User Experience) standard. Even seemingly minor elements, such as the placement of the 'Add to Cart' button or the appearance of the footer, can play a significant role in customer purchasing decisions. If you are interested in the latest UX trends for online stores, we invite you to explore our article. The technical team's task is to implement solutions that align with UX trends and ensure a comfortable shopping experience in the online store.
4. How to choose a software development company for ecommerce
First and foremost, the key factor is the technology in which your online store is built. Find out if the team has experience working with that system (e.g., PrestaShop, Magento, WooCommerce, etc.). The second aspect is the scope of work you expect in terms of programming support. Inquire about ongoing and future work because some companies may offer, for example, only the creation of online stores and do not handle their development or updates. Next, inquire about the team's availability. From experience, we know that every online store has different technical support needs. Some stores may require 10 hours a month, while others may need over 100 hours a month. The final factor to consider is the cost of programming support for the online store. Technical support of this kind is typically billed on an hourly basis. In addition to the hourly rate, pay attention to whether the provider rounds up partial hours to full hours. In a monthly billing context, this can have a significant impact.
If you are looking for comprehensive ecommerce support for your online store, schedule an introductory meeting during which you can tell us more about your project, and you can learn how we can assist you.