Web design - website pricing

Having a company website is now a standard practice. A website plays a significant role in a company's development and marketing efforts. First of all, a potential customer can check your offer and its details at any time. Secondly, you can place contact information and company details, which increases credibility of your business. Moreover having a website allows for reaching a wider audience thanks to various marketing activities such as Google Ads campaign or SEO efforts.

The first step towards having a website is creating its design. Do you know how much is the website and what additional expenses are involved in its maintenance? In the following article, you will learn about website pricing, how websites are priced, and what factors have the most significant impact on project costs.

This is one of the most crucial aspects that affect website costs. The simplest and cheapest option is to purchase a ready-made graphic design template. If you want to customise the template to fit your needs, the project cost will slightly increase. Some projects require bespoken design solutions. In such cases, instead of using a pre-built template, a graphic designer creates a custom design that is then implemented by a team of programmers. The cost of such a website can be several times higher than when using a template. Depending on the complexity of the website, the cost can start from several thousand pounds.

A typical website has up to 10 different pages. These pages include descriptions of services, company history, team presentations, and contact information. Sometimes, all the information can be placed on a single page, creating a one-page website. However, there are websites that require significantly more subpages and sections. As a result, the time spent on website development increases, and thus, the cost of the website.

Another factor that influences website pricing is the range of required functionalities. Informational websites with a simple contact form will be cheaper than e-commerce stores, e-learning platforms, or web applications. These solutions require more advanced technical solutions. The more complex functionalities needed, the longer the implementation time, and subsequently, the higher the cost.

The translation versions of your website also matter. Additional language versions require purchasing appropriate licenses and preparing the structure for foreign language content. Implementing multiple language versions increases project costs.

The same website can be priced differently by different developers. The offers received may vary significantly, which often surprises those inquiring about project pricing. This difference stems from variations in skills, experience, and working standards of different companies and freelancers. A freelancer who is just building their portfolio or working on website development part-time may provide a lower quote. Individuals with more extensive skills and companies with several years of experience may offer higher website prices but often provide higher-quality services. In the case of companies, it's worth considering that several team members usually work on the project, including a programmer, a designer, an account manager, and a project manager. The most important thing is to find a developer with experience in creating websites with a similar scope of functionalities as yours.

Creating a website design is not everything. You still need a domain and a server to host your project. The domain and server need to be updated annually. The cost of renewing a domain is around £10 to £50, depending on the chosen extension (.co.uk, .com, etc.). Regarding website servers, the cost of updates is around £200 to £500 (unless larger server resources are utilised, in which case the fee is higher). If you want to promote your website quickly, you need to invest in advertising. You can choose from various online advertising forms, such as campaigns in search engine or social media ads.

In summary, the pricing of a website depends on various factors such as the website's complexity, graphic design, and functionality. A simple website with a few pages and a template-based design can cost around £700 to £2000. The price of a website with a higher level of complexity or a custom design can start from £3000 to £6,000. The prices of websites with advanced features or e-commerce systems are evaluated individually, based on specific requirements. It's essential to match your budget with your expectations. Remember that a lower price may come with lower quality. This, in turn, can negatively impact your company's image, as websites are often compared to the level of service provided.

When determining the pricing of your website project, specify your priorities and consider additional options. Don't hesitate to provide your budget for the website. This way, you will find out if your expectations align with your budget or if you need to make some adjustments.

If you're interested in a free website estimate, contact us. Tell us about your project and find out the budget you need to allocate and the expected timeline for your website implementation.