Is a newsletter still an effective marketing tool?
Newsletters are a key element of the marketing strategy for many companies, especially in the e-commerce industry. Although newsletters are often associated with unnecessary spam, users willingly subscribe to them to receive information about promotions or content they find interesting and valuable. Among the popular solutions on the market, Klaviyo, GetResponse, Edrone and MailerLite stand out. Below, we describe the features that distinguish these tools.
Klaviyo - Key features:
- Advanced segmentation
- E-commerce integration
- Wide range of pre-designed templates
- Content personalisation
- AI content creation
- A/B testing
- Reporting and analytics
Klaviyo allows you to create detailed segments based on customer data, such as purchase history or website activity. This enables you to tailor newsletter content to specific groups of customers, for example, those who made their first purchase and those who have several orders already.
The tool integrates with platforms like Shopify, WooCommerce and Magento. Ready-made integrations make implementation simple and fast.
Klaviyo offers over 100 graphic templates that you can personalise to match your brand’s visual identity.
Dynamic content is tailored to individual users based on their browsing history, past orders, or items added to their favourites.
AI tools help generate newsletter content based on your needs and descriptions.
Klaviyo enables you to test different versions of emails (colour schemes, content, subject lines) to determine which is most effective.
Klaviyo provides advanced analytics and reports based on user behaviour, offering valuable insights about your target audience and individual customers.
GetResponse - Key features:
- E-mail marketing
- Marketing automation
- Landing pages, webinars and online courses
- AI tools
- Integrations
- Pop-upy
- Testy AB
A robust email editor with ready-made templates makes it easy to create visually appealing content.
The tool supports creating sales funnels, autoresponders and campaigns based on user behaviour.
GetResponse enables you to create landing pages and host webinars. Additionally, it offers the option to create and sell online courses, a great feature for sharing your expertise.
AI features include generating automatic email replies tailored to keywords and user groups.
GetResponse integrates with CRM tools, e-commerce platforms and payment systems. It also allows you to create pop-ups to manage content visibility and messaging.
The tool allows you to create pop-ups, making it easy to manage their content and visibility.
The platform lets you run A/B tests on newsletters to identify the most effective versions and analyse differences in performance.
Edrone - key features:
- CRM for e-commerce
- Product recommendations
- Campaign automation
- KPI monitoring
- User segmentation
- Live chat
Edrone combines newsletter functionality with customer relationship management, allowing you to store all customer information in one place for easier management.
The tool suggests products based on customer preferences, enabling personalised messages.
Edrone includes features like abandoned cart recovery and cross-selling to boost conversions.
You can track key performance indicators in real time, ensuring access to up-to-date data.
Edrone allows advanced customer grouping based on interactions with the store and demographic data.
Edrone’s live chat feature lets you customise messages, set conversation topics and automate responses based on your availability.
MailerLite- Key features:
- Email creator with ready-made templates
- Automated email sending
- Email and SMS notifications
- Landing page and blog creation
- Digital product sales
- Paid subscriptions
- Analysis and reporting
A user-friendly email creator simplifies customising email design and content. Additionally, the tool offers a wide range of pre-designed templates.
Automates email delivery based on user groups, actions (e.g., newsletter sign-up, cart abandonment), or user-provided data (e.g., birthday emails).
MailerLite allows you to send customised email notifications, such as order status updates or subscription cancellations, providing a visually appealing alternative to standard system emails.
The tool enables you to design landing pages and blogs, useful if your e-commerce system limits content management options.
MailerLite supports the sale of digital products, such as e-books, graphics, audio files and videos.
The platform allows you to implement paid newsletter subscriptions, ideal for sending exclusive content or materials.
Statistics include open rates, clicks and user engagement.
Each tool offers unique features tailored to different needs. When selecting a newsletter tool, consider the functionalities you currently require and those that may be useful in the future. Even if you’re just starting in e-commerce and don’t need advanced features, tools with automation and content personalisation options can be beneficial as your business grows.